The 95 Percent Rule: At least 95 percent of the product must be the named ingredient, for example, “Chicken for Dogs,” or “Salmon Dog Food,” must include at least 95 percent of chicken or salmon, respectively. The Association of American Feed Control Officials (AAFCO) has four rules: Because so many pet owners base their buying decision on a specific ingredient, brands will try to highlight that ingredient in the product name. The name will actually give you your first clue about the ingredients. There’s more to the product name than clever marketing. Now that you know what is listed, what does it all mean? Let’s take them one at a time. It may also include the life stages the food is appropriate for.
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